Melissa Chelf
A multi-disciplinary senior marketing director based in Bend, OR.
Melissa Chelf is a marketing and e-commerce pro with over a decade of experience helping brands grow smarter, faster, and stronger. She’s fluent in the tools that make digital marketing tick—Klaviyo, Google Ads, Meta Ads, SEO, Shopify, WordPress, automation, and AI magic—and knows how to turn them into campaigns that actually move the needle.
She’s led marketing at both scrappy startups and established brands, managing teams, budgets, and big-picture strategies while still loving the roll-up-your-sleeves execution work. Whether it’s streamlining operations with LEAN processes or building multi-channel campaigns that get customers to stick around, Melissa thrives where creativity meets data.
When she’s not geeking out over campaign performance, you’ll find her in Bend, Oregon—mountain biking, sipping a locally crafted beer, or chasing adventures with her kids.
Experience
WakeMakers
Marketing Director
OneroRx
VP eCommerce Marketing
Coulee Creative
Marketing Director
Gunderson Health
Marketing Consultant
PREIT
Marketing Director
Ovation Marketing
Account Manager
Skills
Equal parts strategist, problem-solver, and storyteller, Melissa knows how to make marketing not just work… but work wonders.
Education
Bachelor of Science (BS): Marketing
University of Wisconsin – La Crosse | Graduation: May 2004
01
Email Marketing
Experienced in building and managing high-performing email campaigns that drive engagement and sales. Skilled with Klaviyo, leveraging automation, segmentation, and personalized flows to maximize customer lifetime value. Strong focus on data-driven strategy, A/B testing, and creating content that feels authentic while delivering measurable ROI.
02
AI Strategist
Hands-on with AI tools and automation to streamline marketing, eCommerce, and operations. Experienced in leveraging machine learning platforms and generative AI to boost efficiency, personalize customer experiences, and uncover insights from data. Focused on practical, results-driven applications that blend creativity with smart automation.
03
SEM Marketing
Specialized in managing and optimizing PPC campaigns across Google and Meta. Skilled in keyword strategy, audience targeting, and performance tracking to maximize ROI. Experienced in scaling paid media budgets efficiently while driving quality traffic, boosting conversions, and strengthening overall brand visibility.
04
Marketing Operations & Automation
Focused on building efficient marketing systems that run smoothly behind the scenes. Skilled at setting up workflows, integrations, and automations that save time and keep campaigns consistent across platforms. Experienced with tools that connect data, streamline reporting, and scale marketing efforts without adding extra overhead.
05
Marketing Analytics / Market Research
Experienced in turning data into actionable insights that drive smarter marketing decisions. Skilled at analyzing campaign performance, customer behavior, and market trends to uncover growth opportunities. Focused on blending quantitative data with real-world context to guide strategy, improve ROI, and stay ahead of the competition.
06
eCommerce / Demand Gen Marketing
Skilled in driving online growth through customer acquisition and conversion strategies. Experienced with Shopify, Klaviyo, and PPC to create full-funnel demand generation campaigns that attract, nurture, and convert high-value customers. Focused on scaling revenue with data-driven tactics that balance brand storytelling and performance marketing.
“Melissa is the complete package; from strategy to execution, she is a modern marketer capable of leveraging all of the tools available in this day and age to drive, measure and evaluate performance. Along with her superb storytelling, that is an unbeatable combination that reduces customer acquisition costs, builds customer loyalty and drives marketing efficiency.”
Jason Craveiro, Founder, WakeMakers
Blog
🎯 How to Maximize ROI on PPC Ads
💌 Klaviyo + Shopify = Your Growth Weapon
🚀 Leveraging AI for Marketing